Floret Coalition August Donation: The Eva Lee Parker Fund


This Month Yuyo in Collaboration With The Floret Coalition Is Donating To: The Eva Lee Parker Fund

This fund provides financial support for Black women who are experiencing abuse by an intimate partner. Led by @courageousSHIFT and inspired by the founder's grandmother, the fund aims to help relieve the financial burdens that survivors face, including travel, vehicle, and other costs associated with leaving an abusive household.

Want to join the Floret Coalition’s efforts to give back to Black, Latin, and Indigenous communities? Learn more by getting in touch with @broccoli_mag. Thank you to the Floret board (@mennlay, @shop_shaw, @msgoodegg) for highlighting this month’s organization.

What Is The Floret Coalition?

The Floret Coalition is an anti-racist collective of small businesses in the cannabis and cannabis-adjacent space supporting and funding equity-oriented actions via monthly donations and social campaigns. Together, we will raise funds and awareness for organizations prioritizing the needs of Black, Latinx, and Indigenous communities. 

The wisdom and expertise of Black, Latinx, and Indigenous people are foundational to cannabis culture, yet they have been and continue to be disproportionately policed and punished for their participation in and contributions to it. Melanated communities bear the deepest scars of the misguided war on drugs. 

We can’t undo the past, but we must work diligently to ensure a fair and equitable future. To date, The Floret Coalition’s 135+ brand members have donated over $60,000 to the organizations we have partnered with thus far.

As small businesses, we may not have endless financial resources, but we recognize that our impact can be bigger if we work together.

Why Have We Joined The Floret Coalition?

Those of us in the cannabis community have a moral obligation to redress the wrongs of cannabis prohibition, but it can be daunting to know where to start. Floret Coalition is here to make it easier for businesses to give back to communities harmed by the war on drugs in a thoughtful, transparent, meaningful way. 

Participation is not only a way to give back, it is also an opportunity to listen and learn from Black, Latinx, and Indigenous leaders while we come together to cultivate a mutually supportive network of cannabis-related businesses committed to anti-racist action.

How Are The Organizations Selected And Vetted?

Our donations will be guided by the insights of three board members (meet the board here). Together, board members decide how to steer the coalition's donations, and they will choose a new organization each month to receive our collective funding. 

Potential donation recipients will be researched by the board, who will evaluate organizations based on leadership, transparent allocation of funds, and an authentic connection to the community they are serving.

Why Not Just Give Money To Cannabis-Organizations?

While we are a collective of cannabis businesses, the organizations will not always be cannabis-related. Cannabis touches many parts of life, and we acknowledge that in order for the cannabis industry to be beneficial, we have to consider the holistic needs and interests of the people we are serving. It’s not all about weed.

The harms of the war on drugs are pervasive in Black, Latinx, and Indigenous communities; weed is too narrow a lens. To learn more about why Floret Coalition has adopted this approach, read “Health Equity” by Tiara Darnell in Broccoli Issue 07.”


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